What changed, in numbers we can show.
Three partnerships, written up with the before, the work and the after. The parts that went slower than planned are included.
Client names withheld under NDA. Figures are client-reported and unaudited.
From 18 SKUs to a 41% buy-box share in 7 months
Situation
An existing wholesale account with a narrow catalogue, two suppliers and an order defect rate close to Amazon’s threshold. The founder was repricing by hand each evening.
What we changed
We cleared the defect backlog, added three authorized distributors, modelled every SKU against current fees and moved repricing to rules with a margin floor. Twelve SKUs that only sold at a loss were dropped.
Result
Seven months in, the catalogue is three times larger, buy-box share on core SKUs is up, and the account sits comfortably inside every health metric.
“I didn’t need more products. I needed someone to stop me buying the wrong ones.”Partner, home & kitchen brand (NDA)
Approved on the second application, profitable by month five
Situation
A seller with a strong Amazon history had been rejected by Walmart once and had no WFS experience.
What we changed
We rebuilt the application, mapped the top 40 SKUs into Walmart’s attribute format, enrolled them in WFS and set daily price-competitiveness monitoring.
Result
Approval came on the second attempt. Listing quality scores rose, no items have been unpublished for price since month two, and the channel turned profitable in month five.
“The rejection letter told us nothing. They knew exactly what reviewers wanted.”Partner, outdoor gear reseller (NDA)
A creator bench of 60 and a repeatable live-selling week
Situation
A beauty-accessories brand with good products on Shopify and no presence on TikTok Shop.
What we changed
We set up the shop, ran targeted creator outreach, tracked every sample and set a three-lives-a-week cadence. Ads were only used on videos with organic proof.
Result
A stable bench of converting creators, a predictable live schedule and a channel that now funds its own sample budget.
“They treated samples like inventory. Every unit was tracked.”Partner, beauty accessories brand (NDA)
Across every partner, by marketplace.
Margin bands are targets we manage to. Months to first profit are averages; individual partners vary widely.
| Marketplace | Partners | Avg. months to first profit | Avg. margin band |
|---|---|---|---|
| Amazon | 310 | 5 | 12–18% |
| Walmart | 120 | 6 | 10–16% |
| TikTok Shop | 140 | 4 | 8–15% |
| Shopify | 190 | 4 | 15–25% |
| eBay | 92 | 3 | 10–18% |
| Etsy | 65 | 3 | 15–25% |
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