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Service 04 · Shopify

Shopify, run like a business.

We manage the storefront, the app stack, retention flows and paid traffic — with every pound of spend judged on payback, not clicks.

Shopify · at a glanceShopify
Partners on Shopify190+
Contribution margin target15–25%
Time to first order3–6 wks
The model

You own the customer. You also own the traffic problem.

A Shopify store is yours: the domain, the customer list, the brand. Nothing ranks you or sends you shoppers. That means margins can be higher than on marketplaces, but only if traffic costs less than the profit each customer brings in over time.

Our role is to make the storefront convert, keep the app stack lean so the site stays fast, build email and SMS flows that bring customers back, and run paid traffic against a payback target. If a channel doesn’t pay back, we cut it.

Shopify operations, warehouse and workspace scene
What we handle

Eight jobs, on a schedule.

Each task has an owner and a cadence. You’ll see all of them in the monthly report.

  • Theme & conversion workProduct pages, navigation and checkout tested against conversion rate.
    Monthly
  • App stack auditRemoving apps that slow the site or duplicate features.
    Monthly
  • Email & SMS flowsWelcome, abandoned cart, post-purchase and win-back.
    Weekly
  • Paid social & searchMeta and Google campaigns against a target payback period.
    Daily
  • MerchandisingCollections, bundles and seasonal promotions.
    Weekly
  • Fulfilment coordination3PL or in-house fulfilment, shipping rules and tracking.
    Daily
  • Customer serviceInbox, chat and returns handled under your brand.
    Daily
  • Analytics & attributionContribution margin by channel, not vanity ROAS.
    Monthly

Shopify targets

15–25%Contribution margin target
3–6 wksTime to first order
60–90 daysTarget paid-traffic payback

Targets, not guarantees. Results depend on category, capital and market conditions.

Shopify FAQ

The Shopify questions we hear most.

All questions in Help

As few as possible. Typically reviews, email/SMS, subscriptions if relevant, and a 3PL connector. We audit installed apps in week one; most stores remove three to six.

Only where it costs sales. We work on the pages that matter — product, cart, collection — and test changes rather than shipping a full redesign.

Enough to get readable data, usually a few thousand per month. We set a target cost per acquisition from your margin and payback window, and scale only when it holds.

Welcome series, abandoned checkout and post-purchase. Together they usually account for most automated email revenue.

Yes. We connect to your 3PL, set shipping rules and own the exceptions — delays, mis-picks and returns.

Blended contribution margin after ad spend, plus new-customer cost and 90-day repeat rate. Platform-reported ROAS is a signal, not the answer.

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